Automechanika Birmingham 2018 provided ELTA with a perfect launchpad for the company’s new PRO brand launch and their See | Sense campaign.
ELTA Automotive Ltd marked its 25th anniversary by concentrating all of the company’s Automechanika Birmingham activity on its new PRO brands. The event was the official unveiling and the first opportunity for the wider trade, particularly installers, to see for themselves the two new brands and product lines, which are vision – VISIONPRO – and electrical sense and control – VXPRO – focused.
The response to the new brands has been extremely positive having already gained significant exposure in the trade press, where they have been widely publicised. They have also attracted considerable interest from both existing and potential customers, who instantly saw and understood the opportunities they provide.
The dual introduction was made as a direct response to the changing face of the aftermarket and the brands are positioned to provide the solution for the needs of the independent who is having to adapt and evolve to compete in this developing landscape. The VISIONPRO and VXPRO ranges arm them with the weapons they need to provide a viable option for workshops and the demands of their customers.
Speaking from the event, managing director Ian Hallam was delighted with the response.
“Overall it’s just been a fantastic experience. We’ve had a great reception from all the customers – new and existing. The brand image has gone down well and we’ve had nothing but rave reviews of how it looks and the content of the range – on top of that, the footfall onto the stand has been great.”
“It’s been an excellent platform from which to launch the new brands and we hope to make some good inroads into the market over the coming months between now and Automechanika Frankfurt.”
The ELTA team would like to thank everyone who took time to visit the stand for their interest and support.